Inuvik has followed in Yellowknife’s cyber-footsteps with a hip new online identity. The town’s administration decided to upgrade its antiquated, unattractive former website that was difficult to use for both visitors navigating it and administrators updating it, according to town SAO Grant Hood.
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Opportunities must be seized north of the Arctic Circle, especially by towns expecting flat growth for the near future.
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The NWT’s tourism industry is expanding rapidly and the government is taking steps to ensure the important fiscal resource continues to grow, according to officials.
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Visitors to Yellowknife have been able to experience life in the city’s unique houseboat community for the last two years thanks to the owners of Yellowknife Bay Floating Bed and Breakfast.
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The Northwest Territories’ top tourism marketing agency is faced with the challenge of ensuring next year’s visitors aren’t deterred by what has been one of the worst wildfire seasons in recent history this summer.
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Northwest Territories Tourism prides itself on bringing in thousands of international tourists to explore and enjoy the stunning scenery and unique cultures of the North. In fact, in the 2012-13 fiscal year, 76,000 visitors brought in over $100 million.
READ MOREThe Northern Journal is an independent newspaper covering news and events in Northern Alberta and across the Northwest Territories.
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