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13TuesdayFebruary262013ArtsCultureMusicIndustryTourismByMEAGANWOHLBERGFrancophoneeconomicdevelopmentagenciesintheNWTYukonandNunavuthavelaunchedamarketingcampaigndesignedtoen-ticeQuebectouriststomakethetrekNorthfortheirnextvacation.ThecampaignwhichwillrunFeb.18toMar.31in-cludestelevisionandonlineadvertisementsaswellasapresenceatconsumerandtradeeventsplayingontheCanadasNorthbrandthatwaslaunchedduringtheVan-couver2010Olympics.TheConseildedvel-oppementconomiquedesTerritoiresduNord-OuestCDTNOalongwithCar-refourNunavutandtheAs-sociationfranco-yukonnaiseAFYareleadingthecam-paignastheFrancophoneTourismConsortium.Thiscampaignisanop-portunitytopresentonebi-lingualuniedmessageandapowerfulimageacrossthecountrythusmaximizingourmarketingeffortsAn-dranneLaportedirectorofCDTNOsaidinapressrelease.FrenchCanadianswillbeencouragedtovisitthelenordcanadien.cawebsitetoseephotosreadstoriesandwatchvideosofallthreeterritories.FortheNWTthewebsitefocusesontravelexperienceslikedrivingoniceroadsdogsleddingshingviewingtheauroraborealisandembark-ingonanassortmentofwateradventuresfromwhitewaterpaddlingtowaterfallvisits.AFrenchtelevisioncom-mercialwillbeairedonCBCRadio-CanadaCanalDRDIandRDSinQuebec.Onlineadswillbefeaturedoncanoe.caandMtoMdia.TheconsortiumwillalsohaveaboothattheOutdoorandAd-ventureTravelShowinOt-tawainMarchandwillmakeaspecialinvite-onlypresen-tationtotravelprofessionalsattheMountainEquipmentCo-opinMontreal.ThemarketingcampaignisbeingfundedbytheCana-dianNorthernEconomicDe-velopmentAgencyCanNor.TerritorieslaunchtourismcampaignenfranaisTheAuroraBorealisoneofthemajordrawsfortouriststotheNWTdanceaboveAuroraVillageinYellowknife.PhotoNorthwestTerritoriesTourismByRENEFRANCOEURInspiringyouthespeciallyAboriginalyouthtogrowandpersevereinapositivewayisthegoalbehindschoolandcommunityworkshopsfromoneofBCsaward-winningrappers.K.A.S.P.alsoknownasRobSawanstoppedinFortSmithlastweekaspartofhisrstmotivationalspeak-ingtourintheNorthwestTerritories.Itsimportanttoknowyourculturewhereyoucomefromandwhoyouarebe-foreyoudiveintoanythingwhetherthatshiphoporbe-comingateacherorwhat-everhetoldacrowdofal-most50gatheredintheJo-sephB.TyrrellelementaryschoolgymlastMondayevening.EarlierhespoketoGrades45and6studentsaboutself-esteembuildingandhowtoidentifyandpreventbully-ingaspartofhisnewproj-ecttourcalledSaveManyInLovingEveryoneSMILE.ItwassocoolWynterTrudeau10said.Attheendeveryonegotupandstarteddancing.ThegymwasjustfullofdancingJeanetteLockhartsaidher11year-olddaughterLillyanenjoyedSawansschooldayworkshopsomuchshein-sistedthefamilyalsoattendtheeveningsession.ShetoldmeHesthebombLockhartlaughed.AspartoftheworkshopSawanshareshisdifcultstoryofphysicalabusemo-lestationdrugstheimpactofresidentialschoolsonhisfamilyandthefreedomhefoundinmusic.Myparentsdidntknowhowtobeparentsandtheresidentialschoolswereabigpartofwhythemulti-nationalAboriginalmusicawardwinnerandnomineesaid.GrowingupinEastVan-couverhewatchedhisfa-theraformerheroinad-dictanddrugdealergetstabbedandwitnessedafriendsarmshotoff.HediscoveredhiphopbyaccidentallystumblingacrossatapecassetteonthestreetonedaywhichturnedouttobeanN.W.A.albumanAmericanhiphopgroupfromthelate80s.Afterwinningaradiocon-testhewasonthefastpathtofameandwentontoclaimmultipleawardswithhisfor-mergroup7thGeneration.Butby2008myegohadgottomeandIwasdepressedanddidntevenknowitdrinkingtoomuchsneakingdrinkshesaid.ItwasSawanswifeElaineAlecwhotalkedhimintoattendingalife-changingseminarwhichinturntriggeredhisownworkshops.Iwantyoutolookatmeandmystoryandknowyoucandoanythingcomeupfromanythinghesaid.Ispeakfromtheheart.IncorporatinghisAb-originalcultureintohissongsisapriorityascanbeheardonhisnewsingleIntertribalfeaturingpowwowmusicfromthegroupNorthernCree.Sawanalsosmudgesbe-foreeachofhisworkshops.Thesmellofsweetgrassletshimknowhisgrandfatherandfatherbothsincede-creasedarewithhimandguidinghimhesaid.IusecultureasmuchasIcanbecausethatswhathiphopisabouttomeexpress-ingyourself.Itsnotabouthowmanyringsyougotonhowmuchyousmokeordrinkthemoneyhesaid.Hiphoptalksaboutwhereyouvebeenandwhatyoudidandwhatyouwanttoaccomplish.SawanstourpresentedbytheSouthSlaveDivisionalEducationCouncilandtheNWTsdepartmentofMu-nicipalandCommunityAf-fairsMACAisallaboutkeepingitfreshtoresonatewiththestudentsPeterDanielsMACAsyouthandvolunteerofcersaid.Wearealwaystryingtobringinmotivationalstuffwithatraditionalcompo-nent.WithrolemodelslikeK.A.S.P.wehopetheyreachouryouthandinstilposi-tiveandhealthylifestylechoices.SawanalsotalkedtostudentsinHayRiverKatlodeecheFortResolu-tionandFortProvidenceaspartofhisve-daytour.Award-winninghiphopartisttalksanti-bullyingandculturewithNWTstudentsPhotoReneFrancoeurCanadianhiphopartistK.A.S.P.meetswithFortSmithstudentslastMondayintheJBTgymtosharehislifestorytalkanti-bullyingandrapafewofhishitsongs.