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IndustryFirstNations24TuesdayJune42013Learnwhetheralucrativeutureasanundergroundminerisoryou.ThiscourseoersanintroductiontothebasicsandisarequirementoranyonewhowishestoenrollintheUndergroundMinerProgramatalaterdate.Thissix-weekprogramincludestheReadyToWorkNorthcourseollowedbyfveintroductorycoursesonvariousundergroundminingtopicsIntroductiontotheMineLieCycleMineGeologyMineralProcessingUndergroundMiningMethodsandMineSaety.Youllbeabletodirectlyexperiencemanyothepracticalspecialtiesotheindustryandmakeinormeddecisionsaboutyourutureintheminingindustry.MINEYOURFUTUREANINTRODUCTIONTOUNDERGROUNDMININGPROGRAMiscomingtoFortSmith.ItsthefrststepinbecominganUndergroundMiner.LOCATIONAURORACOLLEGEFORTSMITHJUNE17JULY29867-765-0445JUNE11DOYOUHAVEACAREERWAITINGFORYOUUNDERGROUNDACFNBusinessGrouprevealsnewbrandByRENEFRANCOEURTheACFNBusinessGroupinFortMcMurrayissport-inganewlook.TheAthabascaChipewyanFirstNation-ownedcorpora-tiononeofthelargestem-ployersintheoilsandssup-portsectorisnowcalledAcdencombiningtheACFNacronymwithDenesolinetheChipewyanwordforrstpeople.DenesolineEnvi-ronmentwasthecompanysinitialnamewhenoperationsbeganin1994.Theresultofanextensivetwo-yearprocessthecom-panysrebrandingreectsitscorporategrowthandsuccess.OuroldlookandfeelwasoutdatedsothisrebrandingpositionsusonparwithbothAboriginalandnon-AboriginalcompetitorsAmandaMainAcdensBusinessDevelop-mentandMarketingassociatetoldTheJournal.Wehave15companiesandwespenttoomuchmoneyandtimepromotingeachoneofthemindividuallysonowwehaveonesimpliedstructurethatcanworktogethertopromoteeveryoneandwellbemuchbetterknowninthemarketandcommunitythisway.Thecompanyisinthemidstoftakingthenextstepfrombeingasmallorganiza-tiontoabilliondollarcom-panyMainsaid.Westartedoutwithonesmallcontractand10employees.Nowweredoingover200-250mil-lionayearinbusinessandgrowing.Therebrandingalsofea-turesanewpurplelogo.AccordingtoAcdensweb-sitepurplehasbeenusedintraditionalAthabascaChipewyancraftsthrough-outhistory.Thecolourportraysso-phisticationandpowerandisrepresentativeofthequalityofourservicesandproductsaswellasAcdensstabilityreliabilityandapproachabil-itythesitestates.Peoplearendingittobeprofessionaleasytospellsay.ItsapproachableyetcorporateanditsuniqueMainsaid.Thefeedbackhasallbeenverypositive.AVshapedgraphicisincludedinthelogorep-resentingasoaringeagleAcdensrelationshipwiththeenvironmentanditscommit-menttostayconnectedtoitsAboriginalheritage.Acdensnewfacilityn-ishedinJune2012alsohigh-lightsthecompanysdedica-tiontogreeninitiatives.Thebuildingistheonlyeco-friendlyadministrationbuildingofitskindinnorth-ernAlbertaMainsaid.ItsdefinitelytheonlybuildinginthemunicipalityofWoodBuffalothatfollowsGoldLEEDcerticationsshesaid.AlltheAcdenboardroomswerededicatedtocurrentorpastACFNchiefsonMay23atoneoftheofcialre-brandinglauncheswith200ACFNmemberspresentincluding50owninfromFortChipewyan.Itwasanoverwhelmingsuccess.ItfeltalmostlikeafamilyreunionMainsaid.ThebrandwasrevealedtothepubliconMay24andincludedspeechestoursandameet-and-greetwithcompanymanagersaswellasanAcdenroadshowpresentingthecompanysservices.PhotosJMPhotographyAthabascaChipewyanFirstNationChiefAllanAdamspeaksduringtheAcdenbrandlaunch.DonAmeroperformsatthelaunchbeforethenewAcdenbrandlogo.