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10TuesdayApril292014EducationisthekeytounlockingyourpotentialCongratulationstoalloftheAuroraCollegeGraduatesVisitourwebsitewww.nwal.caTel867872-2216Fax867872-2214ForCharterReservationsCalltoll-free1-877-872-2216emailchartersnwal.caSmithsLandingFirstNationP.O.Box1470FortSmithNTX0E0P0Ph867872-4950Fax867872-5154Wishingyoumanymoresuccessesinthefuture.CongratulationsThebachaGraduatesPhotoNathalieHeibergHarrisonInuvikrevsupfortourismseasonwithnewstaffByNATHALIEHEIBERG-HARRISONInuvikisrampingupforahugetouristseasonthissum-merandlayingtheground-workformoresustainedtour-ismintheregion.ForthersttimeevertheeconomicdevelopmentandtourismdepartmentattheTownofInuvikhasthreefull-timestaffincludingmanagerJackieChallisassistantHeatherMosesandKaylie-AnneHum-meltherecently-hiredtourismandmarketingcoordinatorfromMayoYukon.Inadditionagroupoftourismstakeholderscon-tinuestomeeteverymonthtoshareplansideasandco-ordinateactivities.ThegroupincludesrepresentativesfromParksCanadatheGNWTtheTownofInuvikUpNorthTourstheInuvialuitRegionalCorp.theInuvikCommunityGreenhousetheInuvialuitCommunityandEconomicDevelopmentOrganizationandlocalMLAsofces.AcoupleyearsagowemadeaconcertedefforttopullthegrouptogetherChallissaid.Everyoneinthisroomisdoingsomanythings.IcomeawayfromthesemeetingsandImlikeThisiswhywedowhatwedo.AtthemeetingChallishighlightedoneoftheTownofInuviksmainfocusesso-cialmediaandthesuccesstheyvebeenhavingpromot-ingtheregion.TheirFacebookpageInu-vikNWTCanadanowhasmorethan2200likesandarecentpostofthereindeerherdcrossingreachedmorethan7000people.ThedayafterthepostwentupChallisevenreceivedacallfromNovaScotiafromamansayinghewaschanginghisfamilysvacationplans.TheysaidWeweregoingtogosomewhereelsebutnowwewanttogothereChal-lisrecounted.Theideatoengageso-cialmediahead-oncamefromthetourismstake-holdergroupwhichheldaworkshopaboutayearagowithThinkSocialMedia.TheworkshopincludedanauditofInuvikasadesti-nationandwhatitlookedlikeonline.AtthattimetherewasntmuchChallissaid.Therewasntacentralvoice.TheTownofInuvikcom-pletedamarketingplanwithThinkandhadasoftlaunchofitspageinNovember2013.ThemainlaunchwasatSun-riseFestivalinJanuaryandHummelhastakenoverthefeedsincebeinghiredonearlierthisyear.InadditiontobolsteringInuvikssocialmediapres-enceChallishopestoengagelocalsinaTourismAmbassa-dorTrainingProgramsimilartoonesruninBC.Itwouldincludecerticationforfront-linehospitalitytrainingthatincludeshowtoprovidegoodserviceandanswerquestionsbutalsoincorporateasenseofplacehistoryandpride.Thissummerweregoingtohavesomanypeoplefromalloverandweneedvolun-teersshesaid.TheInuvikPetroleumShowusuallyneeds50to70volunteersandtheupcomingInuitCircumpolarCouncilGeneralAssemblywillneedhundreds.ItisagoalofourstohaveagroupthatsrepresentativeoftheAboriginalgroupsandthenon-AboriginalpeopleinInuvikthatareambassadorsthatarereallyhere.ThisiswhereIlive.Thisiswhatmylifeislikesheexplained.Itsnotjustforvisitors.Whentheresthingshappen-ingandavibrantcommunitytoliveinpeopleareexcitedtovisitandexcitedtobeapartofwhateverthatlocalenergyis.Themaingoalfortourismremainsincreasedvisitation.Thatsagoalforanydesti-nationChallissaid.Increasedvisitationnotjustinnumbersbutalsoinqualityexperiencessothatpeoplewhocomeherearewalkingawaywithareallymemorableexperience.ChallissaidthechallengetobuildingsustainedtourismintheregionisthesameformanyotherNortherncom-munitiesprice.ItsnotasurpriseitsnotanythingweretryingtohideitsjustarealityofbeingintheNorthshesaid.ItisachallengewheninEdmontonyoucanydirecttoIcelandandhaveanArcticexperienceforlessthanwhatittakesforustogettoYellowknife.UpcomingtouristdrawsThecommunitykioskatJimKoeParkwherevisitorscanpopinaskquestionsandpurchaseTownofInuvikmer-chandisewilllikelybeopenfrom1100a.m.to200p.m.threedaysperweek.AnewbannerreadingWel-cometoInuvikwillspanMackenzieRoadwhileverticalbannersarebeingplacednearJimKoeParkandtheMidnightSunRecreationComplex.EventsthissummerincludetheGreatNorthernArtsFesti-valfromJuly11to20theInuitCircumpolarCouncilGeneralAssemblyfromJuly21to24theCircumpolarNorthernGamesfromJuly21to27andOceansDayonJuly20.TheArcticMarketwhichkickedofflastyearwillopeneverySaturdaystartingJune21throughtotherstweek-endofSeptember.FromlefttownstaffKaylie-AnneHummelandJackieChallismeetwithregionaltourismofcerAnneKokkoatthetourismstakeholdersmeetinginInuviklastThursday.IndustryTourism