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EDITORIALARCHIVES15YearsAgo...EnvironmentmeetingTheCanadianCouncilofMinistersoftheEnvironmentrepresentingenvironmentmin-istersfromeachoftheprovincesterritoriesandthefederalgovernmentwillmeetinInu-vikNorthwestTerritoriesonSept.10and11.Themaintopicsforconsiderationandac-tionbyministerswillbeclimatechangeacidrainandotherairissues.IssueSeptember9199820YearsAgo...NWTtakenforarideatpumpsTheNorthwestTerritoriesstillranksthemostexpensiveinregularunleadedgasolinepricesacrossCanada.PricesinYellowknifeare66.9centsperlitrewhileHayRiverpostspricesrangingfrom59.2centsto59.7centsperlitre.FortSmithspricesarequiteabithigherrang-ingfrom67.9to69.9centsperlitreforfullservicemakingthemsomeofthehighestinthecountry.IssueSeptember8199330YearsAgo...ScrapjointventureDenepresidentialcandidateElsieCasa-waywantstheDeneNationtopulloutofajointdrillingventurewiththeNWTMtisAssociationandEssoResources.Shesaysmoretimeisneededtoconsidertheimplicationsithasonlandclaimssettlement.IssueSeptember819834TheNorthernJournalisanindependentnewspapercoveringnewsandeventsinthewesternArcticandnorthernAlberta.VisittheJournalonlineatwww.norj.caAnzacAtikamegBrownvaleCadotteLakeChardChetehColdLakeConklinDriftpileDufeldEdmontonEnildaEnochFortChipewyanFortMcKayFortMcMurrayFortVermillionFrogLakeGlenevisGoodshLakeGrandePrairieGrouardHighLevelHighPrarieHytheJohnDorPrairieAvailableinAlbertaatAklavikBehchokoColvilleLakeDelineEaglePlainsEkatieDiamondMinesEnterpriseFortGoodHopeFortLiardFortMcPhersonFortProvidenceFortResolutionFortSimpsonFortSmithGametiHayRiverInuvikJeanMarieRiverLutselKeNahanniButteNormanWellsPaulatukTheNorthernJournalisavailableinthefollowingNWTcommunitiesRaeEdzoSachsHarbourTroutLakeTsiigehtchicTuktoyaktukTulitaUlukhaktokWekwetiWhaTiWrigleyYellowknifeKehewinKinusoLacLaBicheMornvillePeaceRiverRedEarthCreekSaddleLakeSlaveLakeSt.PaulValleyviewWabasca2013CCNABLUERIBBONCANADIANCOMMUNITYNEWSPAPERAWARD2013CMCAAUDITEDAdvertisingDeadlinesDisplayaddeadlineisThursdayat400p.m.ClassiedaddeadlineisThursdayat500p.m.Emailadsnorj.caSubscriptionRates867872-3000PricesincludeGST.47.25inFortSmith52.50elsewhereinCanada105intheUSAoverseas164.30.LetterstotheEditorPolicyTheNorthernJournalwelcomesletterstotheeditor.Lettersmustbesignedandincludeaphonenumbersotheauthorcanbeveried.Nameswillbewithheldonrequestinspecialcircumstanceswherethereasonsaredeterminedtobevalid.TheJournalreservestherighttoeditlettersforlengthlibelclarityandtaste.Opinionsexpressedinlettersandcolumnsarenotnecessarilythoseofthepublisheroreditor.PublishedweeklybyCascadePublishingLtd.PrintedonrecyclednewsprintwithvegetableinkatWainwrightStarChronicle.PublisherManagingEditorDonJaque867-872-3000ext.21djnorj.caEditor...........................MeaganWohlberg867-872-3000ext.24newsnorj.caReporter.........................ReneFrancoeur867-872-3000ext.25reporternorj.caComptroller...........................DixiePenner867-872-3000ext.23dixnorj.caAdvertising....................JoshuaJorgensen867-872-3000ext.15salesnorj.caAdministration............CarolMacPherson867-872-3000ext.29adminnorj.caProductionGraphics.......SandraJaque867-872-3000ext.22sandranorj.caPaulBannister867-872-3000ext.27graphicsnorj.caAnnaSierra867-872-3000ext.26designnorj.caTuesdaySeptember102013TheLabourDaylongweekendsignaledtheendofalovelysummerandalsothen-ishtotheNWTtourismseason.NomoreofthosebigRVrigsrollingthroughtown.NomorevisitorscuriousaboutwhatitslikeupNorth.Ohbutwait.Maybeyourcommunitydidnothavethatmanyvisitors.IfyoudonotliveinYellowknifethatwasprobablythecase.ThesedaysYellowknifeiswheretheyallwanttogo.TheNWTsnumberthreeindustryaftergovernmentandresourcedevelopmentben-etsYellowknifealmostexclusively.Theother33communitiesintheterritoryprettymuchallofwhombadlyneedastablelongtermeconomygetshortshrift.Therearethreereasonsforthat1.Yellowknifeisacoolplacewithchar-acterandlotstoseeanddoplusyesthemystiqueofgoldanddiamonds2.Yellowknifehasasophisticatedvisitorofferingincludingawell-developedwel-comingprogramarobusthospitalitysectorandoutttersandguidesofferingavarietyofprograms3.NWTtourismmarketingbenetsYellow-knifeanddoeslittleforanyothercommunity.Thetourismmarketishighlycompetitive.Therearesomanyamazingplacesintheworldtosee.Drawsliketropicalwhitesandbeacheswithwarmclearazurewatersarewhatmostpeoplewant.TheresttheonestheNWThopestoattractwanttoexploreexperiencelocalcharacteranddointerest-ingthings.Whicheverplaceappealsbesttothatadventuresomespiritwins.Newfoundlandproducedanexcellentmar-ketingcampaign.TheRockhasagreatdealtoportray-scenicbeautyuniquecharacterhistorytraditionandlotstoseeanddo.Ohandthepeople-thoseamazingwonderfulfriendlypeople-areamainaspectoftheads.Sowelldonetheyareyouarecompelledtogotheretovisit.Goodmarketingshouldin-spireexactlythat.Otherprovincesfelttheytooneededashow-caseandsocamethecopies.TheonefromNovaScotiaisalmostasgood.Ontarioshadalotgoingon.TheNWTpitchedspectacu-laralmostspiritual.Allofthemareashywithexcitingfeel-goodimagesinacontextoftheiconicwonderseachplacehastooffer.NonewereasgoodasNewfoundlands.AlbertaTourismsrecentlyreleasedDontForgettoBreathecampaignmissesentirely-anadcampaignthatappealstoadagenciesnotpotentialvisitors.Acow-boyonahorsegallopingrapidly-adra-maticimageyesbutsomeonetalkingtoafriendlycowboyonhishorsewouldbebetter.Kite-boardersonaglaciallakeinfrontofamountainlodgeAmazingbuthowmanypeoplecaneverhopetodosome-thinglikethatImagesofAlbertathatarespectacularareshownbutthereisnocon-nectiontoindividualAlbertans-peopleofcharacterwhoinviteyoutocheckouttheirspecialsliceoflife.TheNewfoundlandadsofferupiconicim-agesinawaythatappealstoanumberofdif-ferenttypesofpeopleandimportantlytherearealwayslocalfriendlypeopleinvolved.CheckouttheNWTtourismadvertis-ing.SpectacularnaturalscenerymainlytheSouthNahanniRivervalleyimagesofthealwaysfeaturedauroraborealisandaglimpseofAboriginalculture-allareiconicandashy.Muchofwhatispresentedisnotreadilyaccessible.Therearefewifanylocalconnections.AnyoneturnedonbywhattheyseewhodecidestocomeNorthisdrawntoYellowknife.FromthemarketingthereislittleelseuptheretoseeunlessaNahanniRivertripisplanned.LastyearNorthernJournaldidaninfor-malsurveyofvisitationtodifferentNWTcommunities.Thesummerof2012wasatourismfailureeverywherebutYellowknife.NumbersweredowninInuvikFortSimpsonFortLiardFortSmithandevenHayRiver.Yellowknifetourismontheotherhandboomedandnotjustinsummer.Visitorscomethereyearround.WealsofoundthattheYKvisitorcentrewasbyfarthebestor-ganizedwithknowledgeablestaffandthemostcomprehensivedata.Tourismissuc-ceedingthereforgoodreason.MostotherNWTcommunitieshavelit-tlevisitorprogramming.ForexampleFortSimpsonandFortSmithhaveminimallocalofferingsandrelyonthelocalnationalparkofcesforvisitorinformationservices.Thatisafarcryfromtwodecadesagowhenmanymorecommunitieshadasophisticatedvisitorwelcomingprogramandvetimesasmanyvisitorswereshowingup.ThisyearHayRiverhadcloseto1200signinatthevisitorcentre.FortSmithnumbersweresimilar.Inthepastthosecommunitieswelcomedcloseto5000visitorseachsummer.WethinkthespectacularbeautyoftheNWTisitssecondbestasset.Therstsell-ingpointshouldbethepeople.Northernersarespecial.Anyoneplanningtheirnexttripwhomaycomehereshouldknowaboutthat.ThereispotentialformorethanYellowknifetobeatourismsuccessstory.Apersonalin-vitationfromindividualNorthernersshouldbethemessage.NWTtourismmarketingmissestargetPhotoTerryVillebrunTwobisonfaceoffinabrawlasInuvik-bornBradCaribouLegsFirthkicksoffhis720-kmrunfromFortSmithtoYellowknifeonHighway5lastThursday.Firthsfootcanbeseenbehindthebuffaloontheleft.Hesaidheplannedtotake10daystocompletethelengthyjog.