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14TuesdayJanuary212014cascadegraphicsNewYearNewLook.Wemayhavechangedourlookbutwestillofferallthequalityproductsandservicesyourareusedtoplusmore.ByMEAGANWOHLBERGTheresultsareinafterthefirstroundofon-linegame-documentaryFortMcMoneywiththeenvironmentalsideofthepolarizingdebatetriumph-ingoverindustryattheendofthefour-weekplayperiod.Butthebiggestvictoryhasbeenforthemanbehindthegroundbreakingprojectlm-makerDavidDufresnewhowasamazedatthefeedbackdiscussionandparticipationgeneratedbythedebutoftherst-of-its-kindwebdoc.Tomeitwasabigsur-prisetoseehowmanypeoplegotinvolvedinthegameDufresnetoldTheJournalfromMontreal.Roughly5000peopleplayedtheonlinegamewhichaskedplayerstoen-gagewithdifferentreal-lifecharactersfromFortMcMur-rayAlta.-fromoilexecstomunicipalpoliticiansFirstforSuncorandhetoldmethatwhenpeoplegotheretheygothereforthemoney.Theydontwanttodebateorthinkaboutwhattheyredoing.Withindustryitsverytouchy.Stillhesaidtherewerecompellingargumentscom-ingfrombothcampswhosedebatewasfurtherencour-agedonlinethroughCBCRadio-CanadaandtheGlobeandMailmediaagen-cieswhichpartneredwithwereattheamountoftimetheyfoundthemselvesded-icatingtothegamewhichreinforcedDufresnesinitialsuspicionsthatagamefor-matwouldbeamuchmoreengagingwaytogetpeopletothinkaboutatopicthathasalreadybeenfeaturedinsomanylmsbooksandnewsstories.Usinggamesasawaytoencouragelearninghasalsoprovensuccessfulamongbothkidsandadultsheadded.Whensomeoneisinter-estedinthegamethentheybecomeinterestedinthesubjecthesaidnotingthatplayerstalkedaboutthecityanditscharactersasiftheyweretheredespitebeinginfrontofacomputer.Weasjournalistsanddocumentaryfilmmakersmaybehavetochangeourwayoftellingstoriesandthewebgivesusverygoodtoolstomakeinnovationsinstorytelling.Thenextroundofplaybe-ginsonJan.27andDufresneishopingtoseeevenmorepeoplegetengagedtodiscussanissuethatisnotnecessar-ilyspecictojustFortMc-Murraybutanyboomtownwheretheeconomyisdrivenbyno-holds-barredresourceextraction.ItsasmallcitywiththeproblemsofabigcityDu-fresnesaidnotinghomeless-nessandaddictionasbeingtwomajorsocialissuesfacedbyFortMcMurray.Butatthesametimethereissomuchmoney.Itsveryimportantfordiscussionbecauseweareallresponsibleforthesituation.Toplaywatchvisitwww.fortmcmoney.comEnvironmentwinsinrstroundofFortMcMoneyOnlinegame-documentaryraisesquestionsaboutresourceeconomyNationsleadersandhome-lesspeopletonameafew-andparticipateindebatesandvotingreferendumstodeterminethefutureofthenorthernAlbertacity.Despitecallsbyoilsandscompaniesandlobbyiststohavepro-industrypeopleincludingtheiremployeesparticipateinthegameDu-fresnesaidthoseonthesideofsustainabilityoutnum-beredthosewantingtoseebusinessasusual.Hespecu-latedthatpeopleonthein-dustrysideofthingsarelessinterestedindebate.IhadlunchlastweekwithaguyfromFortMc-Murray...HeusedtoworkDufresnetoengagepeopleonthesubjectmatterwhileinternationalpublicationsin-cludingtheNewYorkTimesfurtherpromotedtheproject.AmongthethousandsofplayerswerepeoplebasedeverywherefromEuropetoFortMcMurrayitself.DufresnesaidhevaluedtheinternationalattentionbecauseformanyoutsideofCanadaitwasthersttimetheyhadheardoforlearnedabouttheoilsandsbutsaidevenplayersfromFortMc-Murrayadmittedlearningnewthingsabouttheirowncommunity.Stillmoreplayersre-markedonhowamazedtheyArtsCultureDocumentaryWeasjournalistsanddocumentaryfilmmakersmaybehavetochangeourwayoftellingstoriesandthewebgivesusverygoodtoolstomakeinnovationsinstorytelling.FilmmakerDavidDufresneThesecondroundofthegroundbreakingonlinegame-documentaryFortMcMoneybeginsonJan.27toseewhichideologywilltriumphinthebattletodeterminethefutureofFortMcMurrayAlta.andtheoilsands.PhotosNFBTOXA